Caroline specializes in a dry, comedic writing style. See her work below.

Starface

Caroline has been working with the social media team at Starface since 2022 to amplify their presence on TikTok, Twitter, Threads, and Instagram. Caroline, who has been dubbed “the voice of Big Yellow”, writes copy for comments posted from the brand’s account, while creating original posts. She specializes in a short, comedic writing style that is implemented into the brands marketing and social media strategy. Her work with the social team accumulated into the Starface accounts reaching their highest engagement rates to date across all platforms.

TikTok Commenting

Caroline’s simple, yet relatable, comments have regularly amassed over 20k likes, and received attention from some of the platforms most esteemed content creators such as Post Malone and Lil Yachty.

If you would like more examples of Caroline’s work with commenting, please contact her here.

Threads

Caroline has been creating assets and writing posts for the Starface Threads account since July 2023. After three days on the app, she was able to garner over 10k+ followers for the account. Her work on threads was written about in an article about the app. See some of her work below.

All of the posts above have over 100 likes and regular community engagement.

TikTok Videos

Caroline works with the Starface social media team to create funny, relatable, and relevant content for their TikTok page which has over 2.5 million followers. Within two weeks of starting her position at Starface, Caroline was able to ideate a video that quickly amassed over five million views. Caroline has had a hand in everything posted on the TikTok account since April 2022.

Her videos in total have over 100 million views.

See some examples below.